Feb 28, 2011

Beauty Icon - Jade Jagger

Jade’s natural approach to beauty is based on the ‘less is more’ philosophy where a lick of black eyeliner and mascara, luminous skin and wavy beach tresses is all she needs. In fact, Jade perfectly sums up her free-spirited attitude with this wise style tip, “I think it’s important to be yourself and not try to emulate someone else’s look.”

Makeup + Fashion = Gypsy Glamour Heaven

Gypset Style mixes patterns, textures and shapes to create an eclectic style statement. This exotic look has inspired our Gypsy Glamour Colour Collection and Megan Park's W11 pieces.

Megan Park’s collection of rule-breaking layers and asymmetric draping suit the Gypsy Glamour aesthetic, it also sums up the attitude all nouveou bohos should have. Or as Park says, “a personalized style of unlikely combinations [that] is daring in its approach.”

Feb 15, 2011

It's Garance Dore That We Love.

Whether your thing is Video, Photography or Illustration, Garance Dore is has it covered.

Get lost in Garance Dore The Blog!

Feb 12, 2011

She is WOW!

Have a look at one of the Bloom Girls on WOW blog...so beautiful!

Roll Up. Roll Up!

Forget your normal circus; Handmade Romance's Travelling Circus has hit centre-stage!

Bloom's very own Graphic Designer Evie (yep you heard us - she's one of us) has rustled-up the most magical performance yet by creating a circus inspired window display for Craft Victoria's enCOUNTER. The window is made up of handmade, and very life-like, circus folk.

Don't miss your chance to see this one-of-kind Travelling Circus. The Ringmaster - Vladimir, Siamese Twins - Maisie & Daisie, Esmeralda - The Psychic and Bruce The Monkey are waiting to show you their tricks!

Craft Victoria enCounter, 31 Flinders Lane, Melbourne 7 February ~ 5 March 2011.

Handmade Romance

To purchase a character from The Travelling Circus...click here!

Feb 9, 2011


We have an obsession with Net-a-Porter.com and now with the launch of their Magazine Ipad App our obsession...well...has just become unhealthy. It’s the ultimate in efashion!

Click here to preview Net-a-Porter’s Magazine Ipad app!

Feb 7, 2011

Lucy I & Lucy II

We love Lucy! For Bloom’s latest Designer Nail Polish Collection, we collaborated with cult blogger and interior stylist, Lucy Feagins from the renowned Australian blog The Design Files, to create cult classic Nail Polish shades.

Since launching in 2008, Lucy’s blog has quickly become a leading source for all things design related. In fact, recently The Times (UK) ranked The Design Files as number 34 in their list of the world's top 50 design blogs. Her word and taste is simply gospel these days!

Having interviewed Natalie Bloom for The Design Files last year, I was so flattered (and surprised!) to be asked to collaborate with Bloom! The Design Files 'Duo' is the perfect pair of nail colours - a demure flesh-toned ballerina pink for daytime, and a glossy, very deep red - for after hours. I was inspired by the idea of capturing the 'double life' so many ambitious young women have. Every creative girl I meet seems to balance a day-job with a project she is passionate about! Whether you're a performer waiting for your big break, a designer plugging away at your craft, or a budding writer – Lucy I carries you through the day, and I hope Lucy II will capture your passion!

- Lucy Feagins

Nailing Behind-the-Scenes!

There’s nothing like a new year as motivation to try something new. In fact, recently we headed to the street to shoot some daring new looks for our nail polish range. Forget your stock standard mani, this shoot was all about shaking things up and experimenting with upbeat hues, bold graphic patterns and statement-making colour combinations. Check em out!

Feb 6, 2011

Polish Up Your Act! A Guide to the Perfect Mani.

Creating a salon-perfect manicure at home is a cinch with our foolproof guide:

File: Remove old nail polish and file nails to a uniform length and shape. Just remember – to avoid weakening the nail, only file in one direction.

Push: Tidy up your cuticles by massaging in Cuticle Quencher and gently pushing them back with an orange stick.

Prime: Apply Base Coat and let it dry for 30 seconds. This will act as an adhesive for the polish and improve its wear.

Polish: Apply nail polish in three strokes – one up the centre and one either side. To prevent chipping, begin at the base of your nail and bring the brush over and under the tip of your nails. Wait a few minutes before applying a second coat.

Finish: For added shine and protection, apply a Top Coat. To further extend the life of your manicure, re-apply every second day.

Feb 3, 2011

Top Beauty Trends for 2011

Out with the old. In with the new. Here’s our edit of 2011’s top beauty trends...

Out: Squoval (square and oval)
In: Perfectly manicured, loval (long and oval)

Out: Pearly, silver tones
In: Gold and bronze are the new must-have metallics

Out: Deep, berry shades
In: Statement-making red or fuscia

Out: Understated, minimalist skin


This month Natalie and the girls at Bloom are going booze-free (yep, you heard us!) by taking part in Febfast. Not only does it right our silly season wrongs, but Febfast is also an important fundraiser for some of our community’s most needy.

Join us!

Feb 1, 2011

Anna Walker’s Activities

Whether you’re a Mum, an older Sister or a babysitter finding things to do with kids can get a little tricky. That’s when Anna Walker steps in to save the day with these endearing illustrations for your kids to colour in.

Click here to print your very own colouring in pages from Anna walker.