We love Lucy! For Bloom’s latest Designer Nail Polish Collection, we collaborated with cult blogger and interior stylist, Lucy Feagins from the renowned Australian blog The Design Files, to create cult classic Nail Polish shades.
Since launching in 2008, Lucy’s blog has quickly become a leading source for all things design related. In fact, recently The Times (UK) ranked The Design Files as number 34 in their list of the world's top 50 design blogs. Her word and taste is simply gospel these days!
Having interviewed Natalie Bloom for The Design Files last year, I was so flattered (and surprised!) to be asked to collaborate with Bloom! The Design Files 'Duo' is the perfect pair of nail colours - a demure flesh-toned ballerina pink for daytime, and a glossy, very deep red - for after hours. I was inspired by the idea of capturing the 'double life' so many ambitious young women have. Every creative girl I meet seems to balance a day-job with a project she is passionate about! Whether you're a performer waiting for your big break, a designer plugging away at your craft, or a budding writer – Lucy I carries you through the day, and I hope Lucy II will capture your passion!
- Lucy Feagins