Jan 23, 2013

An Australian Beauty Story Since 1993

The Bloom journey began in 1993 when Natalie Bloom started selling greeting cards and gift ideas that she made from her parent’s home in Melbourne, Australia. “When I started out, I didn’t have a long term strategy,” explains Natalie. “I simply created quality products that I was passionate about and that had a strong design sensibility.” Natalie’s love of natural ingredients and obsession with packaging soon turned a hobby into a busines.

Twenty years on, Bloom is an Australian cosmetics & organic skincare brand with a creative spirit and a strong design sensibility. Bloom products use quality botanical ingredients and have a commitment to product integrity.

Celebrate this Australia Day weekend with an Australian Beauty Brand! With every online purchase of $60 or more, receive a signed copy of Natalie Bloom’s book ‘Beauty in Bloom’ (Freight Free!). From Fri 25 - Mon 28 Jan

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